Spanish studio Serena’s new spot, “Transparente,” aims at changing people’s perspectives about using the subway in Madrid. Literally.
Although it’s hard to see everything that’s going on at 320×240, Serena has created a magical ad based on a simple concept. These kinds of vfx projects are all about restraint. Props to art director Gabriel Ibanez and Serena for nailing the pacing and subdued palette.
(I’m working on full credits and a larger QuickTime.)
Partial credits:
Agengy: Contrapunto
Production: Tesauro
Art Directors: Gabriel Ibanez
출처 : www.serena.tv
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