There was once a time when “hologram” meant a very specific image technique associated with – you know – lasers. And I think holography could reclaim its cool, as its unique aesthetic inspires retro admiration. For some reason, however, at the moment the general public is so confused by holography that they’re applying the name to everything. (Worst offender: CNN. Now, if CNN developed the technology to do this with a projector hidden inside a droid, I might be impressed…)
That said, I actually quite like the clever tricks employed for MachWerx’s application, Holograms. The name, at least, is self-consciously false, and true to my predictions of the return of hologram aesthetics, even includes a faux hologram filter.
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